Project

WORLD TOUR UNIVERSE for THE JUNGLE
Challenge

Develop the Concept and Art Direction of the next World Tour of The Jungle Music Band. Think of the essence of the band to create a universe for the tour, aesthetic strategy, fashion styling, scenic space & elements that integrate the whole experience.

Solution




My Role


Art Direction
Concept Creation
Visual Identity
Fashion Design & Styling



We brainstormed with different concepts, words, phraases, based on what we wanted to transmit. Normally the concept help us only to develope the creatve structure for the universe of the project, but in this case the concept was so good we ended up using it as the naming of the whole world tour.
Key Words of the band.



This is the final concept and naming of the World Tour.

We did some social listening investigation
and realized the importance of the dancers.
So we decided to make a performance with the dancers around the main urban sports and games, combining music with energy and boost.

Pre-Concert:
Days before the concert, maybe even the same day affit, we would release a dancing wave to the city.
A line of dancers, dressed with the same color,
would gather at one of the main avenues of the city and make
a performance to announce that The Jungle has arrived.

DANCERS
urban, boho, modern, eclectic and dynamic
Fabrics with movement and fluidity, such as tulle, chiffon, cotton with polyester, or viscose, create a drape with vibrant colors and modern cuts. A ritual-style outfit, but with visible movement. Monochromatic lines with neutral colors.

COLOR PALETTE

TEXTURES



DANCERS
retro / disco / modern / formal / monochromatic
Look for standouts (shades of gray with sparkles and glitter). Fabrics with more structure and weight, such as organza rhinestone appliqués. Modern retro formal style (custom-made suits).

COLOR PALETTE

TEXTURES

Fabric: Organza with sparkly appliqués
Garment: Full jumpsuit with a balaclava
Neck: V-neckline to the chest
Sleeves: Long, flared? Or feathered?
Fit & Silhouette: Fitted with flared hems
Color: Silver? Black?
Fabric: Organza with glitter appliqués
Garment: Long-sleeved shirt with shoulder-padded jacket and straight-leg pants (organza with glitter appliqués)
Neck: V-neck
Sleeves: Long
Fit & Silhouette: Straight-leg pants with a tucked-in shirt.
Details: Thick sash-style belt at the waist.
Color: Shades of black throughout each garment.

Fabric: Organza with glitter appliqués
Item: Long-sleeved shirt and straight-leg pants with threads on the side (organza with glitter appliqués)
Neck: Shirt with a collar open to the chest
Sleeves: Long
Fit & Silhouette: Skinny straight-leg pants with a tucked-in shirt.
Details: Glitter straps
Color: Shades of black on each item









Scenario Conceptualization

Scenario 360°

Creating a unique and  immersive stage experience that celebrates dance and choreography.

Inspired by
Zaha Hadid workVisuals in the side walls of the ramps forming color waves.

On Top a centered circled scenario with squared mirrors evoking a disco ball.

Three lamp posts projecting light onto the dancers and the scenario.