Project
Perfume: 
Building the narrative of a scent

Challenge
Create the concept, storytelling, visual
and narrative universe of a fragrance and its way of consumption.

Solution


My Role
Art direction
Storytelling
Building Universe




We received a scent to work with and had some tecnichal sessions to understand the olfatory profile and harmony to see how we can aligne a concept to it. We decided to add some fictional ingredients (cannabis, coke leafs & feromones) that nurture the universe of our final concept.  
Then we created a wall concept brainstorm, images, words & objects that we could relate to the scent by simple olfatory memory.

As you can imagine by the images its a very woody but sweet, spiced smell with smoked notes and mysthic.
After lots of thinking and conceptualization we ended up with a small defined scenario to start to develope the storytelling of the perfume.
The project by itself guided us to a sacred place of pleasure, rituals, sacrifice and a very hedonistic scenario.
We created a story that explained and planted the base of of the universe we wanted to create: raw, carnal, sensual, mystic, rebellious.

In a world of the absurd and the surreal, "The Holy Squirt" emerges as an extravagant ode to modern mysticism. This concept challenges established conventions by merging the sacred with the mundane: a spring that not only provides, but is also the object of worship. In this narrative, the act of blessing extends beyond the spiritual, transforming a natural phenomenon into a symbol of devotion and hope. Through this eccentricity, the boundaries between the divine and the profane are questioned, inviting us to reflect on how we perceive and venerate our connection with nature and the unknown.